MarketingSherpa has just released a new marketing survey, published in
their Search Marketing Benchmark Guide 2008, which indicated the top
marketing strategies with the best return on investment (ROI).<br>
Email marketing is considered the best ROI, with <a xhref="http://www.imageworksstudio.com/">Search Engine Optimization</a> and Paid <a xhref="http://www.imageworksstudio.com/web-marketing/search-marketing-why-you-need-it.html">Search Marketing</a> (PPC) following right behind.<br>
How Search ROI Stacks up against the others:<br>
Marketing Tactic Low Value Tactic Strongest TacticGood ROIHard To Gauge<br>
House Email Marketing8% 25% 39% 8%<br>
Search Engine Optimization (SEO) 6% 18% 36% 21%<br>
Paid Search Marketing (PPC)13% 16% 35% 9%<br>
Public Relations 11% 12% 28% 30%<br>
Direct Mail 27% 12% 27% 11%<br>
Online Banners, etc. 43% 3% 16% 13%<br>
Print Advertising 35% 4% 13% 29%<br>
Source: MarketingSherpa, Inc. Search Marketing Benchmark Guide 2008.
http://www.marketingsherpa.com/exs/Search08Excerpt.pdf<br>
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Scott C. Margenau is president of ImageWorks Studio, an award-winning <a xhref="http://www.imageworksstudio.com/web-emedia/web-design.html">web design agency</a>, <a xhref="http://www.imageworksstudio.com/marketing/how-can-your-brand-create-more-revenue.html">marketing and branding firm</a> specializing in online and off-line media in advertising, web development, brand development and promotion.
About the Author:
Michael Delpierre and Scott C. Margenau, the key principals at ImageWorks Studio, a leading
marketing and branding agency, contributed to this article. They specialize in
branding and marketing strategies, persuasive content and optimization, and revenue-generating programs for their clients. To learn more about ImageWorks Studio and what it can do for you, visit http://www.brandsthatsell.com/.
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