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A new lesson in classical marketing
By Scott C. Margenau
I caught myself using this seemingly overworked phrase…again…in the midst of a sales presentation: “Just Google it.” I hav ...

Simply put, your “brand” or corporate image is the impression formed at every point of contact with your prospects and clients.
The dictionary definition of “ Write Review Rating Recommend Print Report

Whether the measure is cost, effectiveness or long-term ROI, outsourcing is the clear winner. If you want your brand to generate sales and profits, here are seven reasons to outsource:
1.Final Outcome - Profits as ...

Finding the most affordable book publishing is not as difficult as it sounds. You just need to do some research into prices and services offered by all the publishing companies you are interested in using. You may be ...

ImageWork's Michael Delpierre will lead the team into a interactive Webinar which will address marketing and branding for small and medium businesses.
With the e ...

With consumers and businesses being hit with rising gas prices and a stagnant economy, it is easy to assume that we are either in a recession, or heading in that direction. Either way, you need to understand some key ...

Every company today has a website. But is your website compelling? Does it reach out to your potential customer base and convert traffic into ...

Are your prospects intrigued and easily guided toward a conversion goal? They should be.
Eighty % (or more) of your customers (according to research*) will visit your site before they consider doing business with ...

Every business, regardless of its size, needs a blog. I know what you’re thinking: “But I have a professional image to uphold. How can a blog possibly attract new customers and how can it provide them ...

Web 2.0 Technologies Help Forge Synergy Between Company and Customer

CHANTILLY, Va., Dec. XX – Web 2.0 – what the heck is it? No, it’s not ...