In the 21st century the style trends of the fashion industry dominate
the world more than they ever did, and control not only the way people
dress but also trends in homeware design, makeup fashion and people’s
overall attitudes. In the 60s flower power did not only mean flares and
tunics, it summed up the whole attitude of a generation, and this is
even more prominent today. Nowadays, fashion is bold and daring, and
this reflects a noughties generation that is not afraid to say what
they think, or wear what they want.
Fashion
is not just a means of clothing your body, it is the essence of your
personality and beliefs, and designers are well aware of the power they
hold. Designers’ predictions and designs for the coming season are more
hotly anticipated than any other revelation in the world. Trends in
fashion unify women and men around the world, yet they still allow
people the ability to portray their own individual style at the same
time. A period of time portrayed in a picture can be identified
immediately just by the style of clothes the people are wearing, and
this sums up just how powerful and all-encompassing fashion is. Fashion
can change from one second to the next, but what never changes is the
hold it has over society, and the role it plays in the modern world.
Fashion is so important that whole magazines are dedicated to it, TV
programmes dedicate hours of transmission time to the subject, and
people discus it between their friends continually.
To keep up with the latest fashions, people subscribe to
fashion magazines,
keep a keen eye on what has appeared in shops and what has been there
for a long time, and go to fashion shows to see what the designers are
putting on the catwalk this season, and therefore what will make it in
to the shops. For the extremely wealthy, they might have their own
personal relationship with a designer who will keep them well ahead of
the current trends, therefore, many people wanting to know what the new
fashion lines are going to be will watch what celebrities are wearing.
Being ahead of fashion is for many, the ultimate achievement, although
being too ahead of the fashion is just as bad as being behind it! If
you are too far ahead people will think what you are wearing is not in
fashion, because it isn’t, yet. Designers continue to market the
importance they know people put on fashion, and people continue to hang
on to designers’ every move in the fashion world, therefore as long as
this carries on fashion will continue to maintain its dominant position
in society for a very long time to come. It influences not only what we
wear, but everything we do, say, and even think. This is why fashion
does indeed rule the world
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