One of the most important decisions that a small to medium-sized business has to make is how much money to spend on a marketing budget. Prospects often ask, “How much should I spend on marketing?” The ...

Simply put, your “brand” or corporate image is the impression formed at every point of contact with your prospects and clients.

The dictionary definition of “ Category: Chiclog.com

A new lesson in classical marketing

By Scott C. Margenau

I caught myself using this seemingly overworked phrase…again…in the midst of a sales presentation: “Just Google ...

A new lesson in classical marketing

By Scott C. Margenau

I caught myself using this seemingly overworked phrase…again…in the midst of a sales presentation: “Just Google ...

MarketingSherpa has just released a new marketing survey, published in their Search Marketing Benchmark Guide 2008, which indicated the top marketing strategies with the best return on investment (ROI).

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Web 2.0 Technologies Help Forge Synergy Between Company and Customer

CHANTILLY, Va., Dec. XX – Web 2.0 – what the heck is it? No, it’s not ...

Every business, regardless of its size, needs a blog. I know what you’re thinking: “But I have a professional image to uphold. How can a blog possibly attract new customers and how can it provide them ...

1. Marketing 101: Develop a powerful and compelling core message. “Say something, say it well, say it often.” Why should customers buy from you? Why should they even take a second glance? You need to build ...

Are your prospects intrigued and easily guided toward a conversion goal? They should be.
Eighty % (or more) of your customers (according to research*) will visit your site before they consider doing business with ...

Every company today has a website. But is your website compelling? Does it reach out to your potential customer base and convert traffic into ...